Blog
News, guides, and ideas for agencies who’d rather ask than export — notes from the team building the MCP layer for marketing.
Aug 17, 2026 · 9 min read
MCP Server Security: What Actually Happens to Your Clients' Data
A vendor-neutral look at MCP server security — the real risk categories (OAuth scope, data retention, local vs. hosted servers, third-party packages), and the specific questions to ask before you connect any MCP tool to client accounts.
Aug 13, 2026 · 8 min read
How Agency Owners Can Spot Churn Risk Weeks Before a Client Leaves
A working framework for catching agency client churn early — the specific performance, engagement, and organizational signals that show up before the resignation email, and how to check for them without adding a new weekly ritual.
Aug 10, 2026 · 7 min read
Client Reporting for Agencies: What It Actually Takes (And What Doesn't Need a Dashboard)
A breakdown of what 'client reporting' really covers for a marketing agency, the three common ways agencies handle it today, and a checklist for what a reporting tool needs to actually replace the busywork.
Aug 6, 2026 · 9 min read
How to Set Up a Claude MCP Server: The Complete Guide
Every way to connect an MCP server to Claude — remote/hosted connectors, local stdio servers, Claude Code — plus the setup steps, common errors, and how to pick one for marketing data.
Jul 23, 2026 · 7 min read
What Is an MCP Connector? A Plain-English Guide for Marketing Agencies
MCP connector, explained without the developer jargon — what it is, how it's different from an API integration or a dashboard tool, and what it means for agency reporting.
Jul 9, 2026 · 12 min read
100 Questions to Ask Your Google Analytics
100 real Google Analytics questions every agency should ask GA4 — grouped, skimmable, and answerable in plain English.
Jul 8, 2026 · 9 min read
How Choquer Agency Uses ARLO to Keep Clients for Years
A behind-the-scenes look at how Choquer Agency uses ARLO for faster reporting, proactive insight, and stronger agency client retention.
Jul 6, 2026 · 12 min read
How to Use AI for SEO: A Practical Guide for Agencies
A no-hype guide to how to use AI for SEO — research, optimization, GEO, and analyzing your live Search Console and GA4 data by just asking.
Jul 4, 2026 · 9 min read
How to Install ARLO (and How It Compares to Windsor.ai)
Install ARLO in about five minutes — and see how this live-query Windsor.ai alternative differs from data-pipeline tools like Windsor.ai and Supermetrics.