For SEO Specialists
ARLO plugs Claude Desktop into Search Console, GA4, PageSpeed, and Google Business Profile so you can ask about any client without opening another tab.
The Problem
When you manage SEO for 20+ clients, the real work starts after you've finished pulling the data. ARLO gets you there faster.
Every client audit means switching GSC properties, refiltering by country, then repeating in GA4. Half your morning is gone before you've found a single insight.
A client drops from position 3 to 11 on a money keyword and you don't notice until they email on Thursday. Manual tracking across 40 properties is a losing game.
Coverage reports, sitemap cross-checks, crawl stats - pulling this for one client is tolerable. Doing it monthly for your whole book is soul-draining.
PageSpeed scores drift after every deploy. You'd check more often if it didn't mean running URLs one at a time and copying numbers into a doc.
The Solution
Ask 'which clients lost top-3 keywords this week' and ARLO pulls from every connected GSC property at once. No switching, no exporting.
'How many of Acme's product pages are indexed versus submitted?' becomes a one-line question instead of a 20-minute coverage report deep-dive.
ARLO pulls PageSpeed data on demand for any URL or full client domain. Watch CWV drift week over week without clicking through individual reports.
Connect Google Business Profile once and ask about calls, directions, and review trends for every location a client owns. Multi-location clients stop being a nightmare.
Process
Create your ARLO account with your agency email. No credit card needed to see the interface.
OAuth into the Google account that has access to your clients' Search Console, GA4, and Business Profile data. One click covers all three.
Pick the GSC properties and GA4 streams you manage. ARLO groups them by client so prompts stay clean.
ARLO generates a Claude Desktop-ready URL. Paste it into your MCP settings - done in under a minute.
Open Claude and ask the questions you used to answer by hand. 'Which clients lost impressions this week?' now takes seconds.
Best Fit
FAQ
Yes. ARLO authenticates through your existing Google account, so every property you already have access to shows up automatically. You do not need to re-verify sites.
That is the whole point. Ask a question like 'show me every client whose non-brand clicks dropped more than 15 percent this week' and ARLO queries every connected property in a single response.
Dashboards answer the questions you set up in advance. ARLO answers the question you just thought of, using live data, without you building a template first.
ARLO uses Search Console data, which gives you actual impressions, clicks, and average position from Google. For pixel-level daily rank tracking on specific keywords, a dedicated rank tracker is still useful. For weekly client reporting, most SEOs find ARLO covers it.