For Google Ads specialists

Audit every Google Ads account without switching once.

ARLO is a PPC reporting tool that plugs Claude Desktop into your whole MCC and GA4 — ask about spend, Quality Score, search terms, and conversions across every Google Ads account at once, without switching accounts.
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The solution

One connector, every Google Ads account

Ask in plain language and ARLO pulls live data from every account in your MCC — no exporting, no account switching.
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How it works

One connection today, every answer from here on.

01

Connect your clients

One Google OAuth grant links your MCC and GA4 for every client you manage — set it once, at the workspace level.

02

Ask in plain language

Paste your MCP URL into Claude Desktop and ask about any client, any surface. No exports, no dashboards, no tab-hopping — just the answer.

03

Reporting that runs itself

Monday mornings stop being a scramble. Every client is covered, every answer is a sentence away, and your hours go to strategy instead of screenshots.

Example prompts

Things you can just ask.

Drop your MCP URL into Claude and ask in plain language. Here’s a taste of what one connection unlocks.

Which accounts spent more than 20% above pace yesterday?
Catch overspending accounts across your entire MCC in one question — before the budget’s gone. No account switching, no spreadsheets.
How did spend and conversions move across my whole MCC this month?
Walk into every client call already knowing the numbers. One prompt replaces a dozen MCC account loads.
Which keywords dropped Quality Score in the last 7 days?
Quality Score drops surface the day they happen, in plain language — instead of hiding until ad rank tanks.
What are the 20 highest-spend search terms with zero conversions?
Build the negative keyword list from the highest-spend zero-conversion terms — the wasted spend stops the same day.
Which clients are pacing to miss budget this month?
Your whole book becomes one pacing check — the accounts about to miss budget raise their own hand.
Where did CPA creep up week over week, by campaign?
CPA creep caught by campaign, without rebuilding the same pivot table every Monday.
Which brand campaigns saw CPC spike overnight?
Catch a brand defender bleeding money the day a competitor starts bidding — not three days into the rotation.
Compare CPA across similar campaigns in the same vertical.
The cross-account CPA comparison that used to eat an afternoon of pivot tables is now a single sentence.
How is Performance Max spend converting per client?
See exactly where Performance Max is spending and converting, per client — the opacity, made queryable.
Give me a one-line health check for every account before my Monday calls.
Start every week — and every conversation — already knowing where things stand.
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What you can ask

Spend, Quality Score, and
search terms — answered live.

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Go deeper

Conversions, PMax, and
the whole MCC.

Best fit

Built for how paid teams actually work

If you run paid media for a book of clients, ARLO turns Monday-morning reporting into a single question.

Performance agencies

20+ paid accounts, no full-time reporting analyst.

PPC boutiques

Managing a busy MCC across every client.

Full-service agencies

A dedicated paid lead across every account.

Freelance Google Ads

Consultants billing by the insight, not the hour.

In-house paid teams

Paid across multiple brands or regions.

Performance Max specialists

Make PMax spend queryable, per client.

Account managers

Client updates without the dashboard hunt.

Agency owners

Portfolio health in a single glance.

Google Ads consultants

Answers worth billing for, in seconds.

Reporting & ops

Monday reporting that runs itself.

ARLO returning a live client answer inside Claude
Setup

Live in five minutes, not five meetings

Connect the Google account with MCC access, add your clients, and paste your MCP URL into Claude Desktop. Your first working query lands in under five minutes — no credit card required.
Running other channels too? ARLO also works for paid social buyers, for account managers, and for agency owners.
Read the setup guide
FAQ

The questions paid teams ask most

Everything agencies ask before connecting their first MCC.

Can't find what you're looking for? Contact our support team

Does ARLO work with MCC (manager) accounts?
Yes. Connect the Google account that has MCC access and every linked client account is available. ARLO respects your existing MCC permissions — nothing is exposed that you can't already see.
Is this a PPC reporting tool, or can it change campaigns?
Today ARLO is a read-focused PPC reporting tool: it pulls live data and answers questions across every Google Ads account. Bulk editing and campaign changes are on the roadmap and opt-in, since most agencies want a clear line between analysis and execution.
What about Performance Max opacity?
ARLO surfaces every PMax metric the API exposes — asset group performance and search category insights included. You get the same visibility the Ads UI gives you, just queryable in plain language across all clients.
Does it replace Optmyzr or similar tools?
Different job. Optmyzr is built around recommendations and bulk actions. ARLO is built around asking live questions across all your accounts at once. Most PPC teams we talk to use both.
Can my whole team use it?
Yes. Every member gets their own MCP token so every query is attributed, while connections stay at the workspace level.