For agency owners

See every client, every channel, every trend line.

ARLO is agency reporting software that gives owners a single window across GA4, Google Ads, Search Console, and Business Profile — plus an audit log that shows who asked what about which client.
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The solution

One connector, every client in your book

Ask in plain language and ARLO rolls your entire portfolio into one answer — churn risk, team loading, margin outliers — no decks, no week of manual work.
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How it works

One connection today, every answer from here on.

01

Connect your clients

One Google OAuth grant links your MCC, GA4, Search Console, and Business Profile for every client in your book — set once, at the workspace level, with owner controls.

02

Ask in plain language

Paste your MCP URL into Claude Desktop and ask about any client, any surface. No exports, no dashboards, no tab-hopping — just the answer.

03

Reporting that runs itself

Monday mornings stop being a scramble. Every client is covered, every answer is a sentence away, and your hours go to strategy instead of screenshots.

Example prompts

Things you can just ask.

Drop your MCP URL into Claude and ask in plain language. Here’s a taste of what one connection unlocks.

Which clients are down more than 10% on revenue this quarter?
The risk list surfaces before a slide becomes a resignation email — six weeks of warning instead of a surprise.
Which accounts are eating the most of my team’s week?
Walk into every client call already knowing the story. One prompt replaces a dozen dashboard logins.
Show my top five clients by revenue growth this quarter.
See which three clients are eating 60% of a specialist’s week, and whether those are your biggest accounts.
Which clients haven’t been queried by anyone in two weeks?
Cross-client benchmarking in one sentence, not one week of piecing decks together.
Where is churn risk hiding across the portfolio?
Coverage gaps in the portfolio surface on their own — the accounts nobody’s watching raise their hand.
How is each client trending versus the same quarter last year?
Churn is visible weeks early when the whole book is one query, not twenty dashboards.
Which accounts has our new PPC lead measurably improved?
Every client’s trajectory against last year, without a single manual pull.
Compare my e-commerce clients on organic revenue growth.
The monthly rollup that used to eat an afternoon of copy-paste is now a single sentence.
What changed on Acme’s account, by user and date?
Pair performance with the audit log to see the outcomes side of a new hire.
Give me a one-line health check for every client before my Monday calls.
Start every week — and every conversation — already knowing where things stand.
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What you can ask

Churn, team, and margin —
answered live.

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Go deeper

The whole portfolio, in
one conversation.

Best fit

Built for how agency owners actually work

If you carry the whole book in your head, ARLO turns portfolio health into a single question.

Independent agencies

10–100 team members, one book of clients.

Portfolio agencies

Holding-co style, many brands at once.

Managing partners

Running digital boutiques day to day.

Founder-led shops

Performance agencies scaling fast.

Fractional CMOs

Running agency-like teams for clients.

Ops & finance leads

Watching margin across the book.

Client services directors

Churn risk across the whole portfolio.

Agency owners

Portfolio health in a single glance.

Growth leads

Where to invest the next hire.

Reporting & ops

Portfolio reporting that runs itself.

ARLO returning a live client answer inside Claude
Setup

Live in five minutes, not five meetings

Connect Google once, add your clients, and paste your MCP URL into Claude Desktop. Your first working query lands in under five minutes — no credit card required.
Rolling ARLO out to specialists? ARLO also works for SEO specialists, for Google Ads managers, and for account managers.
Read the setup guide
FAQ

The questions agency owners ask most

Everything owners ask before rolling ARLO out to the team.

Can't find what you're looking for? Contact our support team

How does this agency reporting software handle team access?
Every team member signs in with their own account under your agency workspace. You control who can see which clients, and the audit log shows every query by user, client, and timestamp.
Can I use it to justify a new hire?
Yes. Pair ARLO's performance data with the audit log to see which accounts a new hire is working on and whether those accounts are improving. It won't replace a billability tool, but it gives you the outcomes side of the equation.
What about data governance and client trust?
ARLO only reads the Google accounts you connect, never stores client data outside your workspace, and keeps a full audit log for you to review. Client data never leaves your permission scope.
How does pricing work as the team grows?
ARLO is priced per seat with agency plans for 10+ users. No per-client fees, no per-query fees, and no surprise bills when usage spikes during QBR season.
Can my whole team use it?
Yes. Every member gets their own MCP token so every query is attributed, while connections stay at the workspace level.