Whatagraph vs. ARLO · Updated July 2026

Whatagraph vs. ARLO: Skip the scheduled report, ask Claude

Whatagraph is a white-label reporting platform: you connect each client's platforms, build a dashboard or report template, and schedule it to land in their inbox on a cadence. It does that job well. ARLO replaces the job itself — instead of a template someone builds and a delivery schedule someone maintains, your team just asks Claude a question and gets a live answer, scoped to whichever client they're looking at. If what your team actually wants is the answer (not a report waiting for its next scheduled send), ARLO gets there in one prompt instead of a template-and-schedule.
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A scheduled report is still a delay. ARLO is instant.

Whatagraph solves a real problem well: agencies need a branded, automated way to get performance data from GA4, Google Ads, Meta, and dozens of other platforms in front of clients without manually assembling it every week. The tradeoff is that a report is still a delivery on a schedule — someone builds the template, applies the branding per client, and sets a cadence, and the client sees the numbers whenever the next send lands, not the moment they actually want to know. It's also built for delivering a fixed set of metrics, not answering the question a client asks in between sends ("why did that dip happen?"). ARLO skips the schedule entirely. Claude reads each connected platform live through MCP, so instead of waiting on a template built for a question you don't know yet, your team just asks — the moment it comes up — and gets a plain-English answer scoped to that client.

Feature comparison
FeatureWhatagraphARLORecommended
Entry pricePer-workspace/client pricing, scales with client count$0 Free / $19 Solo / $99 Studio
What you getWhite-label dashboards + scheduled report delivery (email/Slack/PDF)Live answers in Claude, no report to schedule
Setup per clientConnect platforms, build report template, set delivery cadencePick a property from a dropdown
Claude / AI accessNot the productThe whole point — every tier
Follow-up questionsClient waits for the next scheduled send, or emails youAsk Claude the follow-up in the same reply
Data freshnessScheduled sync + delivery cadenceLive on every query
Report building/maintenanceOngoing — templates, branding, delivery schedulesNone — questions replace reports
Data warehouseNot required, but data lives in their platformNone — pass-through, nothing stored

ARLO is the better fit when

  • ✓Your team's real workflow is asking questions, not scheduling reports
  • ✓Clients ask follow-up questions a scheduled report can't answer without another tool
  • ✓You want live data in the same place your team already works — Claude
  • ✓You don't want to build and maintain a report template and delivery schedule per client

Stick with Whatagraph when

  • —Clients specifically expect a recurring report to land in their inbox on a set day
  • —You need a branded, self-serve dashboard for a QBR or client portal, not a conversational tool
  • —You already have Whatagraph templates built and just need the automation to keep running
← Learn more about ARLO for White-label agency reporting
FAQ

Questions, answered

Common questions about Whatagraph vs. ARLO.

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Is ARLO a full Whatagraph replacement?
If your team's real workflow is answering client questions about performance, yes. If clients specifically expect a recurring branded report to land in their inbox on a schedule, Whatagraph still wins that job. Some agencies keep Whatagraph for the client-facing deliverable and add ARLO for their own team's day-to-day questions.
Does ARLO send scheduled reports the way Whatagraph does?
No — that's not the product. ARLO has no report builder or delivery schedule; Claude is the interface. If a recurring scheduled report is a hard requirement for your clients, pair ARLO with your existing reporting tool rather than replacing it outright.
How is ARLO's pricing different from Whatagraph?
Whatagraph prices per workspace/client and scales as your book grows. ARLO's tiers are flat per plan (e.g. Studio at $99/mo covers 10 clients with unlimited team seats) with unlimited source types included, so the bill doesn't climb every time you add a platform.
Does ARLO store my clients' data the way a reporting tool does?
No. ARLO is pass-through — every query is fetched live from the connected platform's API and returned to Claude; nothing is warehoused or cached for scheduled delivery. OAuth tokens are encrypted at rest, but there's no persistent copy of client analytics or ads data.