
Google BigQuery
Do you need a data warehouse, or just an answer? ARLO skips BigQuery entirely
If you already run a BigQuery warehouse, the rest of this page shows how ARLO can push live data into it. But most agencies reach for a warehouse only because that's how you're "supposed" to centralize marketing data — not because they need years of joinable history. If the real job is "what happened this month," a warehouse is a project, not an answer. ARLO queries GA4, Ads, and Search Console live, with no schema, no pipeline, and no SQL.
| BigQuery | ARLONo dashboard to build | |
|---|---|---|
| Setup | Design a schema, build ETL per source | Ask Claude — no schema, no pipeline |
| Cost model | Usage-based storage + query pricing, plus ETL tooling | Free to start, live queries included |
| Query skill required | SQL | Plain English |
| Data freshness | As fresh as the last load job | Live on every question |
| Best for | Large historical datasets, cross-source joins, data science | Fast, current answers on marketing performance |
Skip BigQuery when
- ✓You want a this-week or this-month answer, not a data warehouse project
- ✓You don't have a data engineering function to build and maintain pipelines
- ✓Marketing reporting is the job, not a broader data-warehouse strategy
Keep BigQuery when
- —You need years of historical, queryable data for analysis beyond marketing reporting
- —You already have an analyst who writes SQL against a warehouse
- —You're joining marketing data with other business systems (product, finance) in one place
Live in three steps.
01Connect Google once
One OAuth grant links every client's marketing data to ARLO — GA4, Google Ads, Search Console, Meta, Shopify and more.
02Choose Google BigQuery
Pick Google BigQuery as your destination, select which sources and metrics flow, and set the cadence that fits.
03Data flows automatically
Google BigQuery stays current with live ARLO data — no exports, no stale CSVs, and nothing to rebuild by hand.
Things you can just ask.
Drop your MCP URL into Claude and ask in plain language. Here’s a taste of what one connection unlocks.
Show sessions and conversions by channel, this month vs. last.
Which landing pages drove the most revenue last week?
Top 20 Search Console queries by clicks, with CTR and position.
What's ROAS by campaign for the last 30 days vs. the prior 30?
Any metric down more than 20% week over week?
Give me month-over-month movement across every channel for this client.
Run a one-line health check across all my connected sources.
More Warehouses destinations
Destinations, answered
How ARLO gets your live data into the tools your clients already open.
Can't find what you're looking for? Contact our support team


