Google Sheets

Scheduled tabs that refresh themselves. Clients live in Sheets. Pick the metrics, pick the cadence, pick the tab — Arlo writes the rows every morning so the weekly review email always has today's numbers.

BetaScheduled pushSpreadsheetsPer-client

Google Sheets vs. ARLO

Google Sheets alternative — or a live Google Sheets destination? ARLO is both

If your clients already live in a shared Google Sheet, the rest of this page shows how ARLO writes clean rows into it on a schedule. But if you're evaluating whether Sheets should be the reporting workflow at all: a client reporting sheet usually means stitching together exports, Zapier, or an Apps Script per source, formulas that break when a column shifts, and someone remembering to refresh it before the call. ARLO can still push rows into Sheets on your cadence (that's the rest of this page) — or you can skip the sheet altogether and just ask Claude the number.

Google Sheets	ARLONo dashboard to build
Setup	Build formulas + pull data per source (export, Zapier, or Apps Script)	Ask Claude — or pick a template, no formulas to maintain
Refresh	Someone re-pulls it, or a script that breaks silently	Scheduled push on your cadence, or live on every question
Multi-client scale	A sheet — and its formulas — to copy and maintain per client	Assign accounts per client inside one connection
Ad-hoc questions	Limited to whatever columns are already in the sheet	Any question, in plain English
Cost	Free, but the glue (Zapier, exports, Apps Script) often isn't	Free to start, live queries included
Skill required	Spreadsheet formulas, or scripting for automation	Plain English

Skip Google Sheets when

✓You want the number, not a spreadsheet to maintain and debug
✓You don't want to own a Zapier/Apps Script pipeline just to keep a sheet current
✓Clients ask questions the sheet's current columns don't answer

Keep Google Sheets when

—Your team or client genuinely wants a shared, editable, always-open sheet
—You're layering manual analysis or formulas on top of the raw numbers
—Sheets is already the system of record other tools in your stack read from

How it works

Live in three steps.

Connect Google once

One OAuth grant links every client's marketing data to ARLO — GA4, Google Ads, Search Console, Meta, Shopify and more.

Choose Google Sheets

Pick Google Sheets as your destination, select which sources and metrics flow, and set the cadence that fits.

Data flows automatically

Google Sheets stays current with live ARLO data — no exports, no stale CSVs, and nothing to rebuild by hand.

Example prompts

Things you can just ask.

Drop your MCP URL into Claude and ask in plain language. Here’s a taste of what one connection unlocks.

Free download

Get all 50 prompts

The full library as a branded PDF — 50 prompts, ready for Google Sheets.

Show sessions and conversions by channel, this month vs. last.

The whole acquisition picture in one prompt — no switching reports, no CSV exports.

Which landing pages drove the most revenue last week?

Revenue attributed to the exact pages that earned it, ranked and ready for the dashboard.

Top 20 Search Console queries by clicks, with CTR and position.

Your organic winners and the quick-win queries, without opening Search Console.

What's ROAS by campaign for the last 30 days vs. the prior 30?

Paid efficiency across every campaign, trended — the number clients ask for first.

Any metric down more than 20% week over week?

Problems raise their own hand before a client notices — one prompt, every source.

Give me month-over-month movement across every channel for this client.

The monthly rollup that used to eat an afternoon, in a single sentence.

Run a one-line health check across all my connected sources.

Start every week — and every client call — already knowing where things stand.

More Spreadsheets destinations

Other ways to get your data where clients already work.

Excel (Microsoft 365)

Coming soon · August 2026

FAQ

Destinations, answered

How ARLO gets your live data into the tools your clients already open.

Can't find what you're looking for? Contact our support team

What's the difference between a live connector and a scheduled push?

A live connector like Looker Studio queries ARLO on demand, so the dashboard is always current. A scheduled push or digest sends data on a cadence you choose: hourly, daily, or weekly.

How fresh is the data in each destination?

Live connectors pull the moment someone opens the report, so there are no stale CSVs. Scheduled destinations are as fresh as the cadence you set.

Can I client-brand the dashboards and reports?

Yes. Clone the ARLO template, point it at a client, and it renders with their branding. The Shareable Arlo Dashboard gives each client a tokenized, client-branded, read-only URL.

Do I need a data warehouse to use ARLO?

No. Destinations are optional. ARLO's core is live Claude queries with nothing stored — warehouses are there only for teams whose analysts want the raw data in their own stack.

How do I request a destination you haven't built?

Tell us on the contact form where your clients want their data. Every ask bumps that destination up the queue — the roadmap is demand-driven.