Destinations / BI & Dashboards

Tableau

Web Data Connector for Tableau Cloud and Desktop. Tableau-native teams want a Web Data Connector, not another CSV upload. Ship a WDC that authenticates with an Arlo token and refreshes per workbook.

WaitlistLive connectorBI & DashboardsPer-client

Tableau vs. ARLO

Tableau alternative — or a live Tableau data source? ARLO is both

If your clients already open a Tableau workbook, the rest of this page shows how ARLO feeds it live data. But if you're evaluating whether you need Tableau at all: it's built for deep, exploratory BI — calculated fields, LOD expressions, extract-refresh schedules, a per-user Creator/Explorer/Viewer license to share outside your org. That's real infrastructure for a question most clients ask in one sentence: "how did we do?" ARLO skips the workbook step entirely; you ask Claude and get the number.

Tableau	ARLONo dashboard to build
Setup	Build a workbook, wire calculated fields, publish to a site	Ask Claude — no workbook to build
Licensing	Creator/Explorer/Viewer license per person who touches it	Free to start, live queries included
Data connections	A connector or extract configured per source	One OAuth grant covers GA4, Ads, Search Console, and more
Refresh	Scheduled extract refresh, or a live connection you maintain	Live on every question
Multi-client agencies	A workbook and site permissions to maintain per client	Assign accounts per client inside one connection
Skill required	Calculated fields, LOD expressions, dashboard design	Plain English

Skip Tableau when

✓You want the answer, not a workbook to design and maintain
✓You don't have a dedicated analyst who lives in calculated fields
✓You'd rather onboard a new client in minutes than build a new site permission set

Keep Tableau when

—You need deep, exploratory visual analysis beyond standard reporting
—Clients want a governed, branded workbook they log into and explore themselves
—You're already standardized on Tableau across a wider analytics team

How it works

Live in three steps.

Connect Google once

One OAuth grant links every client's marketing data to ARLO — GA4, Google Ads, Search Console, Meta, Shopify and more.

Choose Tableau

Pick Tableau as your destination, select which sources and metrics flow, and set the cadence that fits.

Data flows automatically

Tableau stays current with live ARLO data — no exports, no stale CSVs, and nothing to rebuild by hand.

Example prompts

Things you can just ask.

Drop your MCP URL into Claude and ask in plain language. Here’s a taste of what one connection unlocks.

Free download

Get all 50 prompts

The full library as a branded PDF — 50 prompts, ready for Tableau.

Show sessions and conversions by channel, this month vs. last.

The whole acquisition picture in one prompt — no switching reports, no CSV exports.

Which landing pages drove the most revenue last week?

Revenue attributed to the exact pages that earned it, ranked and ready for the dashboard.

Top 20 Search Console queries by clicks, with CTR and position.

Your organic winners and the quick-win queries, without opening Search Console.

What's ROAS by campaign for the last 30 days vs. the prior 30?

Paid efficiency across every campaign, trended — the number clients ask for first.

Any metric down more than 20% week over week?

Problems raise their own hand before a client notices — one prompt, every source.

Give me month-over-month movement across every channel for this client.

The monthly rollup that used to eat an afternoon, in a single sentence.

Run a one-line health check across all my connected sources.

Start every week — and every client call — already knowing where things stand.

More BI & Dashboards destinations

Other ways to get your data where clients already work.

Looker Studio

Beta

Power BI

Coming soon · July 2026

FAQ

Destinations, answered

How ARLO gets your live data into the tools your clients already open.

Can't find what you're looking for? Contact our support team

What's the difference between a live connector and a scheduled push?

A live connector like Looker Studio queries ARLO on demand, so the dashboard is always current. A scheduled push or digest sends data on a cadence you choose: hourly, daily, or weekly.

How fresh is the data in each destination?

Live connectors pull the moment someone opens the report, so there are no stale CSVs. Scheduled destinations are as fresh as the cadence you set.

Can I client-brand the dashboards and reports?

Yes. Clone the ARLO template, point it at a client, and it renders with their branding. The Shareable Arlo Dashboard gives each client a tokenized, client-branded, read-only URL.

Do I need a data warehouse to use ARLO?

No. Destinations are optional. ARLO's core is live Claude queries with nothing stored — warehouses are there only for teams whose analysts want the raw data in their own stack.

How do I request a destination you haven't built?

Tell us on the contact form where your clients want their data. Every ask bumps that destination up the queue — the roadmap is demand-driven.